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Apple’s App Store makes huge foray into Chinese market

With increasing sale of iOS devices in China, Apple’s mobile software marketplace the App Store has reported higher sales in China in 2011. Its share of download volume compared to US has climbed from 18% to 30% last year according to the market research firm Distimo.

With 6 fold increase in sale of Apple’s products in 20111 compared to previous year, China has become second biggest market for Apple after US. Launch of apps in simplified Chinese, increasing localization that reflects the local culture and translation apps and facility of paying in Chinese Yuan for the purchases have led to this increasing market share for Apple. For more information on the topic please visit http://gigaom.com/apple/apples-app-store-made-big-gains-in-china-in-2011/?utm_source=gigaom&utm_medium=specialtopics.

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